Some Awesome Merchandising Suggestions for Retailers
Nothing can beat the feeling of going to a clean building with a good outfit and polished fixtures immediately you go into a store. Statistics reveal that 90% of the brain is visual, and it then follows that retail has its goals set on great merchandising. Motivate consumers to love their experience as they shop and learn to increase revenue with these suggestions we have shared below.
It all begins with store displays which are powerful. An outfit put on the mannequin which is well-made and attractive will attract the attention of shoppers who pass by. The entire store is an opportunity even though you could start with an attractive fitting on the mannequin. Consider the floor’s layout. Is your store employing all the space to attract many customers to take several pieces?
Among the most underutilized fixtures in the shop. Although gondola shelves are bulky; one can customize them with gondola shelving parts so as to utilize the space well. Utilize gondola shelves next to a powerful merchandising wall display to have more outfits and chances. As an example, maybe the mannequin has a gorgeous blouse and trouser combination on it. Employ the gondola shelves to display these shorts which could go well with the blouse. Conversely, you could show more casual pants which go with the blouse.
Three is the magic number when it comes to visual merchandising. Merchandisers can work with asymmetry when they display in threes and add to the aesthetic benefit that such displays provide. Asymmetry has a subconscious effect on our attention span. You could note that you have a tendency of going to the displays that have two tall mannequins and two shorter ones on either side as you go for shopping. This is not done without a reason. Asymmetry attracts our attention to the outfits being displayed. We are drawn to asymmetrical things since naturally, our brains love things which are symmetrical.
Light not only brings out the details of accessory or lighting but a lot more. Our perception and mood might be affected by a particular lighting. Retailers can use retail lighting to encourage sales by creating an atmosphere. For example, a few fixtures have an enhanced appearance in a certain light. Some products can have a luxurious look when you use back lighting. Customers will be encouraged to walk slower and love the experience by ambient lighting.
Instead of concealing the cost, attempt to put the price points in the product display. They are an excellent idea and typically, the customer is seeking for price points. Display deals near the front door draw shoppers to the shop. Employ merchandising approaches to showcase the prices. You might even put the price tag of an outfit which is expensive at the front and at the center.